Suggested Flyer Guidelines

=Design=


 * Pirate Party Australia logo should be as big as possible at the top or bottom of the page;
 * Avoid using too many colours – it confuses the audience;
 * Avoid using red as it has a strong socialist connotation;
 * A simple colour scheme with complimentary colours should be aimed for;
 * Include the QR code if possible;
 * Do not include too much information – it is overwhelming and people tune out if it fails to grab their attention;
 * Slogans should be prominent;
 * Avoid mixing fonts, and avoid mixing bold, italicised and underlined text.

=Language=


 * Avoid negative statements and words. Attempt to reword negative sentences from a positive angle where possible (however "Not socialists" is acceptable);
 * Do not use words that portray Pirate Party Australia as anti-capitalist, anti-money, anti-copyright, and so on;
 * Do not use acronyms that people are unaware of, particularly if it refers to international agreements and foreign legislation;
 * Justify statements – if "how?" can be asked after a statement is made, the statement is ineffective;
 * Avoid statistics – most who read them don't care, and those who care don't believe them;
 * Make sure mentions of the Party are frequent. Try to portray Pirate Party Australia as a solution to the problems, not just stating what the problems are;
 * Use as simple language as possible. Write in plain English;
 * Long sentence should be broken into two. Twenty words, or three lines maximum, whichever comes first.