Minutes/Campaigns Committee/2013-03-18

Agenda

 * Attendance
 * Approve previous minutes
 * Election strategy process
 * Approve social media suggestion form
 * Advertise for position for Leader of the Creative Services Work Group
 * Approve A4 posters
 * Other business

Start: 20:05:13 AEDT

Finish: 21:54:22 AEDT

Committee members

 * David Campbell
 * Sam Clark
 * James Varoutsos
 * Thomas Randle

Others

 * Brendan Molloy
 * Rodney Serkowski
 * Daydream (alias)
 * Mozart Olbrycht-Palmer

Approve previous minutes

 * http://pirateparty.org.au/wiki/Minutes/Campaigns_Committee/2013-02-03
 * Minutes approved

Election strategy process

 * James Varoutsos had expressed some interest in getting this moving
 * aiming to put together a document that'll be our strategy for campaigning & marketing ourselves this election
 * It should govern how we'll fund the campaign, what'll be the most cost effective strategy to promote ourselves, what avenues we should use for promotion
 * hopes to have it drafted and Request for Comments by next meeting
 * guideline doc will help avoid the risk of coming across un-coordinated and inconsistent
 * include 'theme' of the party's campaign
 * Having a theme we can stick to for the next six months will be very important
 * Core values and messages to focus on this election. For instance, the message that data retention is a symptom of a police state
 * ref: http://www.theage.com.au/national/more-powers-fewer-rights-20130225-2f1zj.html
 * The protection of popular culture, fair use and the rights of consumers should also be an important message
 * & note that positive messages are better received/Negativity loses votes for target, doesnt necessarily win us votes. Negativity should be avoided
 * we'll end up playing on a few negativities, such as internet filtering and data retention, but the majority of our message will be our positive core values
 * eg note about framing, censorship bad, but positive is PPAU protecting our freedoms from it
 * PPDE advert as example http://vimeo.com/5554337
 * James Varoutsos to lead the defining a election campaign development process over the next week

Approve social media suggestion form

 * a form for members to suggest links to post up on our social media pages?
 * https://docs.google.com/a/pirateparty.org.au/spreadsheet/viewform?formkey=dGJ3aHZfclNpOUZsMUprRFZjMXlZVGc6MQ#gid=0
 * kill this for now, need a better way, especially since links will be old by time they are actioned
 * more useful would be a tips@ email that goes to the social media people
 * only workable solution may be where members cam format posts and then goes through a signoff process from at lest to NC/CC members
 * or a technical API solution (somethig like hootsuite, but that is too expensive)
 * need more programmers
 * Twitter TOS is prohibitive to this sort of thing
 * need a moderation platform with some formatting options and a public web form
 * let us know if anyone finds something like this

Advertise a position for Leader of the Creative Services Work Group

 * essentially a person with strong graphic design / media production experience

Approve A4 posters

 * if anything could remotely be considering an electoral advertisement it needs the authorised by lines
 * words should be kept to minimum (<25) but hard word limits don't work needs to be case by case.
 * poster 1
 * motion as poster fails, may work as a leaflet/handout rather than poster, but will need work first
 * poster 2 (youtube poster)
 * approved

Extra discussion

 * more parody posters like the youtube one would be good, but few examples are as publicly recognisable
 * region locked content maybe?
 * IFACT suing iiNet?
 * DMCA takedowns
 * Thomas Randle needs more help with website content, emails after meeting

Motions
Motion: approve previous committee meeting minutes http://pirateparty.org.au/wiki/Minutes/Campaigns_Committee/2013-02-03
 * 3 ayes
 * 1 abstain
 * Motion passes

Motion: Approve the general A4 poster subject to a political authorisation tag line being provided by a Party member.
 * 2 aye
 * 2 nays
 * Motions fails

Motion: Approve the youtube poster, subject to a political authorisation tag line being provided by a Party member.
 * 4 ayes
 * Motion passes

Motion: Close meeting
 * 4 ayes
 * Motion passes

Action items

 * James Varoutsos to develop an election campaign strategy process within the fortnight