Standards/Press/Posting a Press Release
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Standard: Posting a press release after issue
Purpose
To provide direction on the steps to be taken following the issue of a press release.
Posting to the website
- The title of the press release must be the title of the post.
- All content before and including "FOR IMMEDIATE RELEASE" must be removed.
- All content after and including "###" must be removed.
- A "read more" HTML tag must be inserted at an appropriate point in the press release.
- "An appropriate point" is at the poster's discretion, but appropriate points may include:
- After the third paragraph, or
- After the first paragraph of the first quote.
- The "read more" tag is may not be necessary if the press release is particularly brief (five or less paragraphs, for example).
- "An appropriate point" is at the poster's discretion, but appropriate points may include:
- URLs should be included as they appear in the press release.
- Each URL should manually linked to the correct page.
- All URLs should be set to open in a new tab or page.
- Categories should be slected before posting.
- Use directly relevant categories, but not categories that are tenuously related.
- Specific categories are preferred: a press release about privacy should use the privacy category, but the civil liberties category may not be necessary.
- Double check everything prior to posting.
IRC
- As soon as published, the URL should be sent to the following IRC channels:
- #ppau
- #ppau-press
- #ppau-socmed
Social media
- The URL and appropriate accompanying matter should be posted to various social media sites as soon as feasible.
- Facebook posts should have an appropriate amount of accompanying content, such as a brief extract from the press release (edited or otherwise).
- All posts should abide by the Social Media Guidelines, including the initials of the poster in square brackets.