Standards/Press/Posting a Press Release

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Standard: Posting a press release after issue

Purpose

To provide direction on the steps to be taken following the issue of a press release.

Posting to the website

  • The title of the press release must be the title of the post.
  • All content before and including "FOR IMMEDIATE RELEASE" must be removed.
  • All content after and including "###" must be removed.
  • A "read more" HTML tag must be inserted at an appropriate point in the press release.
    • "An appropriate point" is at the poster's discretion, but appropriate points may include:
      • After the third paragraph, or
      • After the first paragraph of the first quote.
    • The "read more" tag is may not be necessary if the press release is particularly brief (five or less paragraphs, for example).
  • URLs should be included as they appear in the press release.
    • Each URL should manually linked to the correct page.
    • All URLs should be set to open in a new tab or page.
  • Categories should be slected before posting.
    • Use directly relevant categories, but not categories that are tenuously related.
    • Specific categories are preferred: a press release about privacy should use the privacy category, but the civil liberties category may not be necessary.
  • Double check everything prior to posting.

IRC

  • As soon as published, the URL should be sent to the following IRC channels:
    • #ppau
    • #ppau-press
    • #ppau-socmed

Social media

  • The URL and appropriate accompanying matter should be posted to various social media sites as soon as feasible.
    • Facebook posts should have an appropriate amount of accompanying content, such as a brief extract from the press release (edited or otherwise).
    • All posts should abide by the Social Media Guidelines, including the initials of the poster in square brackets.