Minutes/Campaigns Committee/2013-03-18

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Meeting Minutes
This document is a record of a meeting. Do not edit this document without contacting the relevant group first.


Agenda

  • Attendance
  • Approve previous minutes
  • Election strategy process
  • Approve social media suggestion form
  • Advertise for position for Leader of the Creative Services Work Group
  • Approve A4 posters
  • Other business


Start: 20:05:13 AEDT

Finish: 21:54:22 AEDT

Attendance

Committee members

  • David Campbell
  • Sam Clark
  • James Varoutsos
  • Thomas Randle

Others

  • Brendan Molloy
  • Rodney Serkowski
  • Daydream (alias)
  • Mozart Olbrycht-Palmer

Minutes

Approve previous minutes

Election strategy process

  • James Varoutsos had expressed some interest in getting this moving
  • aiming to put together a document that'll be our strategy for campaigning & marketing ourselves this election
    • It should govern how we'll fund the campaign, what'll be the most cost effective strategy to promote ourselves, what avenues we should use for promotion
    • hopes to have it drafted and Request for Comments by next meeting
    • guideline doc will help avoid the risk of coming across un-coordinated and inconsistent
    • include 'theme' of the party's campaign
      • Having a theme we can stick to for the next six months will be very important
    • Core values and messages to focus on this election. For instance, the message that data retention is a symptom of a police state
    • The protection of popular culture, fair use and the rights of consumers should also be an important message
      • & note that positive messages are better received/Negativity loses votes for target, doesnt necessarily win us votes. Negativity should be avoided
      • we'll end up playing on a few negativities, such as internet filtering and data retention, but the majority of our message will be our positive core values
      • eg note about framing, censorship bad, but positive is PPAU protecting our freedoms from it
  • PPDE advert as example http://vimeo.com/5554337
  • James Varoutsos to lead the defining a election campaign development process over the next week


Approve social media suggestion form

  • a form for members to suggest links to post up on our social media pages?
  • https://docs.google.com/a/pirateparty.org.au/spreadsheet/viewform?formkey=dGJ3aHZfclNpOUZsMUprRFZjMXlZVGc6MQ#gid=0
  • kill this for now, need a better way, especially since links will be old by time they are actioned
  • more useful would be a tips@ email that goes to the social media people
  • only workable solution may be where members cam format posts and then goes through a signoff process from at lest to NC/CC members
    • or a technical API solution (somethig like hootsuite, but that is too expensive)
      • need more programmers
      • Twitter TOS is prohibitive to this sort of thing
  • need a moderation platform with some formatting options and a public web form
    • let us know if anyone finds something like this

  • essentially a person with strong graphic design / media production experience

Approve A4 posters

  • if anything could remotely be considering an electoral advertisement it needs the authorised by lines
  • words should be kept to minimum (<25) but hard word limits don't work needs to be case by case.
  • poster 1
    • motion as poster fails, may work as a leaflet/handout rather than poster, but will need work first
  • poster 2 (youtube poster)
    • approved


Extra discussion

  • more parody posters like the youtube one would be good, but few examples are as publicly recognisable
    • region locked content maybe?
    • IFACT suing iiNet?
    • DMCA takedowns
  • Thomas Randle needs more help with website content, emails after meeting


Motions

Motion: approve previous committee meeting minutes https://pirateparty.org.au/wiki/Minutes/Campaigns_Committee/2013-02-03

  • 3 ayes
  • 1 abstain
  • Motion passes

Motion: Approve the general A4 poster subject to a political authorisation tag line being provided by a Party member.

  • 2 aye
  • 2 nays
  • Motions fails

Motion: Approve the youtube poster, subject to a political authorisation tag line being provided by a Party member.

  • 4 ayes
  • Motion passes

Motion: Close meeting

  • 4 ayes
  • Motion passes


Action items

  • James Varoutsos to develop an election campaign strategy process within the fortnight
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